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Blog posts tagged with '2015'

Behind the love of fate

Meaning 'Love of One's Fate', Amor Fati is a Latin phrase that describes an attitude in which we can embrace everything that happens in life - and feel content with our reality. 

The concept has been used by philosophers such as Epictetus, Marcus Aurelius - and Friedrich Nietzsche, who wrote:

"I want to learn more and more to see as beautiful what is necessary in things; then I shall be one of those who make things beautiful. Amor fati: let that be my love henceforth! I do not want to wage war against what is ugly. I do not want to accuse; I do not even want to accuse those who accuse. Looking away shall be my only negotiation. And all in all and on the whole: some day I wish to be only a Yes-sayer."    

Filled with rich shades of saffron and turmeric, alongside modern digital prints, the collection was inspired by 10 days I spent ‘off the grid’ in a remote desert on the Indian/Pakistan border earlier this year.

In search of inspiration, focus and the creative magic one gets when travelling on your own and exposing yourself to the "NEW", I wanted to experience that feeling of trusting in the unknown , trusting in discovering somewhere new and meeting people from a culture totally different from my own, taking me completely out of my comfort zone and forcing me out of the lifestyle that most of us lead on a day to day basis; where little is left to chance. I chose a desert in the far west of Gujarat; landing in a tiny cessna plane, I was the only caucasian Australian woman there.

Living in clay huts with subsistence farmers and loomers, I spent the days learning about the region's rich textile, spice and jewel trade history. Fascinating, arid and isolated, the journey crystallised my inspiration for this collection. At one point when I was standing in the middle of the Indian desert my memory took me back to when I was 16 and climbing Uluru, there was a moment of timelessness - and total connection to something bigger. 

The prints featured in this collection are digital recreations of ancient rugs and artefacts that I traded with the herders who were living off the desert land - they are strikingly beautiful and my interperation of the journey I took through the desert and walked a path less travelled. Back in Brisbane I collaborated again with acclaimed artist Claudia Husband, who brought the traditional patterns, weaves and embroidery to life in the collection, via digital format. 

I took home a great respect of the role fate plays in our lives, and an appreciation of what can happen when fear is replaced by faith and trust - and knowing that we can be safe walking into the abyss. Amor faiti

Every year before the Mercedes Benz Fashion Festival, we photograph the collection that will appear on the runway. And so for this year's shoot, it was no surprise that our photographer, Sam Thies, chose to lead us across expansive countryside to a vast lakeside property to capture the campaign images with Dallys model Samantha Cannon. Breathtakingly beautiful and quintessentially Australian, the location was literally on the other side of the earth to where the seed of inspiration for this collection had been planted, but also somehow conveyed the sense of vastness, and completeness, that we have when we are connected to our surroundings.

I can't wait to share the collection at Mercedes Benz Fashion Festival in only a few weeks!  

Samantha Cannon, Liz Sharp and Sam Thies photo shoot Brisbane

Sam Thies photographer and Samantha Cannon Dallys models

Tengdahl fashion shoot Ines site set up

Sam Thies fashion photo shoot Sam Cannon Dallys models

Samantha Cannon model Dallys Tengdahl fashion shoot

Julie Tengdahl Brisbane fashion designer spring summer Mercedes Benz Fashion Festival collection

Ines Schumann (assistant), Julie Tengdahl (fashion designer), Liz Sharp (styling & PR), Samantha Cannon (model), Sam Thies (photographer)