Julie's India Journey

australian fashion designer Julie Tengdahl in India

Tengdahl Australia designer Julie in indiaJulie Tengdahl india sabbatical fashion designer Indian women fashion designer Julie tengdahl visit IndiaIndian textiles fabric australian fashion designer tengdahl

Last month I set off to India for a trip that has mixed business with a personal journey. I am currently writing from an Ashram in Jaipur. On the design front, I am here to meet with textile designers and organisations that provide local women with opportunities to use their traditional skills to have financial autonomy through fashion design and manufacturing. Amidst the terrible stories of slave labour and substandard working conditions that we have heard of recently, my Australian friends who work in India have urged me to come over and see the ‘other side’ of female-focused industries.

There is a growing awareness amongst organisations over here that they must provide women with opportunities to use their talents in a safe, fair and financially rewarding environment. While these businesses only comprise a small segment of the overall manufacturing industry, my hope is that with growing awareness in western countries, they can create a demand for ethically made textiles and garments.

If there is a demand for ethically produced fashion, and western businesses and consumers are willing to pay for it, the Indian industry will improve working conditions and remuneration in order to obtain the lucrative western contracts. Amongst some beautiful artisan pieces, I will be brining back some amazing fabric made by women in Bangalore, and cashmere shawls from the tribes of Rajasthan; known as ‘the land of Kings’. Each piece is unique - I can’t wait to share them.

TEngdahl Australia india fashion designer brisbane Yoga India yogi Julie Tengdahl brisbane fashion designer India Julie tengdahl brisbane australia fashion designer Julie Tengdahl ashram india brisbane women eat pray love

Between work meetings I have had the opportunity to see the other side of Indian life. My current stay in an Ashram has involved 4 hours of yoga each day, as well as chanting and meditation. Sheryas, another Ashram that I stayed at outside Bangalore, was like a scene from Eat Pray Love. Having just finished A/W and in the process of launching into preparations for the S/S range and Mercedes Benz Fashion Festival, this time has been an invaluable opportunity to switch off to the noise of everyday life and restore the energy that, as women, we constantly give to others.

Much has been written about the female sabbatical recently (both personal and professional types) and I’m glad it is moving past the typecast of self-indulgent western whim. Women are givers, carers, lovers and nurturers. But often, very little is left for them - until it’s too late. Emotional or mental breakdown, or physical illness, often present themselves. Sometimes we care too much about what others think; worried that we’ll seem selfish for taking a short time out for reflection or to nurture ourselves. While staying in a country filled with women who often have to fight for the right to education, fair employment, reproductive rights or the ability to just walk the street safely, we’re able to put our concerns of day-to-day life in perspective, while also appreciating how far women in many countries still have to fight on a grass roots level to achieve equality.

Most of all, India has shown me the magnificence of the female spirit; it’s ability to endure and love through adversity, to show strength and resilience while pushing boundaries and slowly but surely forcing our communities to cherish and value all we have to offer. With the support of their communities and the international community, the women in India have a future of prosperity and power. We can’t hide from the beauty of the world or the raw honesty of a country such as this. It’s visceral and captivating; provoking internal reflection, and external observation.

Julie xx

What rejuvenates you?

Tengdahl spring summer fashion brisbane designer

We're back from holidays, refreshed and excited about the year that lies ahead! The Tengdahl team's festive break took us from sun-soaked backyard parties and scorched afternoons cooled by cocktails - through to strolling the Boulevard Saint Germain and skiing in France. Irrespective of what we did or where we were, we all agreed on one thing; holidays give us time to decompress and be open to inspiration. Sometimes it can be difficult to tap into our creativity and harness inspiration, with the 'admin' of life charging along at break neck speed! So during our holidays, we took time out to seek inspiration in everyday things, as well as the magnificent moments, to fuel our creative pursuits for the year ahead. Here's a little peek at the things we got up to over the break...

Tengdahl holiday wear luxury travel clothes

JULIE

Paris inspires like no other city; for 20 years I've been coming here to relax, recharge and reset my sights on the next 12 months of creativity for Tengdahl. This year was extra special as I combined my annual trip with a family holiday. Even one of the most magical cities on earth seems all that more poignant when shared with loved ones, and as I soaked in the sights and my favourite back-street experiences with them, I saw this beautiful place through different eyes. Brett, Bridgette, Jemma and Anders and I then spent some time freshening up our skiing skills in Val-d'lsere.  Before I got on the plane to return home, I began sketching out the direction for our A/W2014 - can't wait to share it!   

Brisbane fashion designer Tengdahl

DEB, BRISBANE ARCADE STORE MANAGER 

My memories of this summer will be filled with long days of dancing, cocktails and celebrations with family and friends. A particular highlight was catching up with some close friends for my dearest girlfriend's special birthday celebration. All three of us in this photo (top left) are wearing colour coordinated Tengdahl...of course! 

Australian designer fashion

RENEA, EMPORIUM STORE MANAGER 

I spent my holidays amongst a full house of loved ones, pets and renovations! I didn't have much down time these holidays, but it was surprisingly rejuvenating, just enjoying the luxury of unlimited time with the special people in my life. The photo in the top left shows me with my beloved mum (wearing my sequinned Tengdahl Christmas top!).My stepfather passed away last year and this was my mother's first Christmas without him; it made me more consciously appreciate how beautiful these cherished times are with family and friends.

What rejuvenated and inspired you during the festive break?