Vision & Mission
Over three decades Tengdahl has developed to be amongst Australia’s truly unique fashion labels. Our exquisite, luxurious textiles and timeless, wearable designs are crafted here in Brisbane. Julie’s commitment to good sustainable design, helpful trustworthy service and mindful production forms the ethos of her brand.
Seduced as a young girl by the magic of beautiful fabrics and the desire to create something new to wear, Julie Tengdahl has enjoyed a 30-year career in one of the world’s most creative and challenging industries. Following her graduation Julie worked for one of Brisbane’s most prestigious bridal houses ‘Deons’. This developed her love of beautiful textiles, appreciation of good design and the importance of listening to clients.
After this formative time Julie moved to London to hone her craft and immerse herself in the European fashion and design scene. Brisbane called her back with a marriage, three amazing children and with a vision of creating a fashion label to support women getting back into the workforce, developing styles that not only look good but feel great to wear.
Having won numerous awards for design excellence, Julie’s signature style is motivated by sustainable, ethical production, impeccable craftsmanship and exquisite, unique textiles. As an avid traveller Julie’s collections have evolved to include her creative interpretation of her own journeys.
Julie has never lost sight of what truly drives her highly sought-after brand: authenticity, a continual focus on excellence and a love of her client community. This has allowed Julie to transcend global fashion trends, generations and time with a contemporary Demi-couture label that empowers women of all generations to feel beautiful and love what they see in the mirror.
We have a talented team of smart, skilfull women who complement the brand every day. Together we are strong and are able build a beautiful label here in Brisbane.
Our boutique is located inside the Brisbane’s heritage listed, Brisbane Arcade. Julie’s first store opened in the Arcade three decades ago. Located on the ground floor, the boutique boats a charming window front with displays changing every week. Step inside and feel the magic of Tengdahl for yourself...